GE, Kellogg's, Mercedes, and Dell are all examples of
A) trade characters.
B) brand marks.
C) brands.
D) trade symbols.
E) private brands.

Question

Quizplus · Accepted Answer

These companies are all examples of brands, which are unique names, symbols, or designs used to identify and differentiate products or services from competitors. Trade characters and trade symbols refer specifically to human or animal characters and symbols used to represent a brand, while brand marks and private brands refer to different aspects of branding strategies.

GE, Kellogg's, Mercedes, and Dell Are All Examples of