Akiko is starting to notice some wrinkles around her eyes and mouth. She has decided to purchase some age-defying wrinkle cream but is unfamiliar with available brands. At the store, she picks out a brand because she remembers a clever advertisement about it on television. What level of brand loyalty does this describe?
A) Preference
B) Ignorance
C) Insistence
D) Acceptance
E) Recognition

Question

Quizplus · Accepted Answer

Akiko's decision is based on recognizing the brand from an advertisement, indicating brand recognition, the initial level of brand loyalty where a customer is aware of a brand but does not have a strong preference for it over others.

Akiko Is Starting to Notice Some Wrinkles Around Her Eyes