A middleman that buys from producers or other middlemen and sells to consumers is called a(n)
A) retailer.
B) wholesaler.
C) jobber.
D) broker.
E) agent.

Question

Quizplus · Accepted Answer

A retailer is a middleman that buys goods directly from the producers, manufacturers or wholesalers, and sells them to the final consumers. A retailer operates at the end of the distribution channel and sells products in smaller quantities to customers. Therefore, a retailer is the best option for the given scenario as it directly deals with the end consumers.

Option B) wholesaler, buys in bulk from producers and sells to retailers or other middlemen.

Option C) jobber, generally refers to a person who buys goods from producers and sells them to retailers in small quantities, typically from a warehouse.

Option D) broker, helps buyers and sellers in facilitating transactions but doesn't own the goods.

Option E) agent, acts as an intermediary between buyers and sellers on behalf of the principal parties but doesn't own the goods.

A Middleman That Buys from Producers or Other Middlemen and Sells