Category management involves a direct channel from a producer to a retailer without including any marketing intermediaries.

Question

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Category management involves collaboration and coordination between producers, retailers, and marketing intermediaries to optimize the performance of a specific product category. It is a strategic approach that aims to increase sales, reduce costs, and improve customer satisfaction. Marketing intermediaries, such as distributors, wholesalers, and brokers, play a crucial role in facilitating the flow of goods and information between producers and retailers, and adding value to the overall supply chain.

Category Management Involves a Direct Channel from a Producer to a Retailer