After six years in business, Hellman Candy Company still found it difficult to predict seasonal demand for its line of assorted chocolates. To remedy the situation, Chris, the director of marketing, contacted Hellman's wholesalers for estimates of consumer demand during peak seasonal times. The service that these wholesalers provide is referred to as reducing inventory costs.

Question

Quizplus · Accepted Answer

The service that the wholesalers are providing is not reducing inventory costs, but rather providing demand estimates to help with demand planning and forecasting.

After Six Years in Business, Hellman Candy Company Still Found