SME Ads Inc. (SME)
Steven Monahan owns SME Ads Inc., an advertising agency. At present, the company focuses on advertising only. However, Steven plans to expand the company's focus to include all the major elements of an organization's promotional mix. Steven feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion. Currently, the firm organizes its work according to the media being used. Steven believes this is the most effective way to subdivide advertising. Since television is the most widely used advertising medium, the company spends most of its time on television advertising. SME knows what it takes to get the job done, and it is committed to success.
-Refer to SME Ads Inc. Given that television ranks number one in total advertising revenue, if a client is interested in reaching a national audience, SME should advise the client to buy which of the following?

Question

Quizplus · Accepted Answer

If the client is interested in reaching a national audience, the best option would be to buy network time, which reaches a wide audience across the country through major networks such as ABC, NBC, CBS, and Fox. Local time would only reach a specific region, and yellow page sponsorship and personal selling are not related to television advertising. Order-getter is not a relevant choice in this scenario.