Procter & Gamble wants to introduce a new laundry detergent in the national market. The company buys television exposure that guarantees that its message will be broadcast through hundreds of television stations. P&G is buying

Question

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Network time refers to buying airtime on a national broadcast network, which is suitable for P&G's goal to introduce a new laundry detergent in the national market. Local time refers to airtime in a specific local market and may not be applicable for a national launch. Regional time refers to airtime in a specific region, while spot time refers to specific airtime on a particular station. Sponsorship refers to a long-term association with a TV program or event, and P&G's goal appears to be more short-term in promoting a new product launch.

Procter & Gamble Wants to Introduce a New Laundry Detergent