On iVillage.com's website geared toward women, Olay products are mentioned within editorial content that discusses slowing down the aging process. Internet advertising of this variety is called

Question

Quizplus · Accepted Answer

Sponsorship refers to a type of internet advertising where a brand pays to have their products or name included within editorial content or other custom content. In this case, Olay is mentioned within editorial content on iVillage.com's website, making it a form of sponsorship. The other options listed are different types of internet advertising, but do not accurately describe the scenario presented in the question.

On IVillage