Margarita Smith, ad campaign manager for Coca-Cola, is making final changes to the content of an ad's message. She is talking with network distribution companies about when the ad will air, and she is discussing expected effects of the ad on consumers with commercial artists. Thus, she is in which stage of the ad campaign development process?

Question

Quizplus · Accepted Answer

Margarita is finalizing the ad content, coordinating with distribution companies, and discussing consumer effects, all of which are part of executing the campaign.

Margarita Smith, Ad Campaign Manager for Coca-Cola, Is Making Final