A free decorated plastic storage box given with the purchase of Huggies Gentle Care Sensitive Baby Wipes is an example of
A) a premium.
B) a frequent-user incentive.
C) a sample.
D) a buying allowance.
E) cooperative advertising.

Question

Quizplus · Accepted Answer

A premium is an extra item offered to customers who purchase a particular product. In this case, the decorated plastic storage box is given as a bonus item with the purchase of Huggies Gentle Care Sensitive Baby Wipes. This strategy is used by companies to increase sales and brand loyalty.

A Free Decorated Plastic Storage Box Given with the Purchase