Sponsoring programs on public television is an example of
A) point-of-purchase activity.
B) sales promotion.
C) public-relations activity.
D) community service activity.
E) cooperative advertising.

Question

Quizplus · Accepted Answer

Sponsoring programs on public television is considered a public-relations activity because it helps build goodwill and a positive image for the sponsor among the program's audience, without directly selling a product or service.

Sponsoring Programs on Public Television Is an Example of