Suppose the company you work for wants to use publicity to raise public awareness of the company's products. Which of the following would be among the issues addressed in its publicity releases?
A) Changes in credit terms
B) Visits by famous persons
C) Athletic events
D) Employment gains
E) New uses for old products

Question

Quizplus · Accepted Answer

Publicity releases would focus on new uses for old products, as this would generate interest and attention from the public. Changes in credit terms, visits by famous persons, athletic events, and employment gains are not directly related to the company's products and would not be as effective in raising public awareness.

Suppose the Company You Work for Wants to Use Publicity