A television commercial describing why Sure antiperspirant works better than Right Guard antiperspirant is an example of primary-demand advertising.

Question

Quizplus · Accepted Answer

A television commercial comparing two specific brands of antiperspirant is an example of comparative advertising, not primary demand advertising. Primary demand advertising is meant to create demand for an entire category of products or services, not just one brand over another.

A Television Commercial Describing Why Sure Antiperspirant Works Better Than