The basic differences between publicity and advertising are that publicity is neither charged for by media nor controlled by the firm.
Correct Answer:
Verified
Q218: The major arguments against advertising are that
Q219: Only a small percentage of Yellow Pages
Q220: Advertising appropriation should be based on the
Q221: Companies that need to contact millions of
Q222: Publicity is a free package or container
Q224: The income level of the target market
Q225: A feature article is a type of
Q226: Bloom's: Knowledge
Promotion has been blamed on increased
Q227: The Detroit Auto Show, one of the
Q228: The least expensive of the sales promotion
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