Companies that need to contact millions of potential customers will emphasize sales promotion and advertising because of the relatively low cost per person reached.
Correct Answer:
Verified
Q216: Advertising leads to the development of new
Q217: Personal selling in support of the sales
Q218: The major arguments against advertising are that
Q219: Only a small percentage of Yellow Pages
Q220: Advertising appropriation should be based on the
Q222: Publicity is a free package or container
Q223: The basic differences between publicity and advertising
Q224: The income level of the target market
Q225: A feature article is a type of
Q226: Bloom's: Knowledge
Promotion has been blamed on increased
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