Academic Standard, Inc. (ASI)
Academic Standard, Inc. (ASI), sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet.
-Refer to Academic Standard, Inc. All except ____ forces are primary external environmental forces that ASI needs to be mindful of in regard to the company's use of technology.

Question

Quizplus · Accepted Answer

Customer service is not considered a primary external environmental force; it is an internal operational aspect that a company can control and improve directly. Globalization, societal, economic, and legal and political factors are external forces that impact a company's operations and strategy, especially in the context of technology use.