Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its Web site?
A) Increasing revenue streams
B) Decreasing expenses
C) Selling additional services such as fraud insurance
D) Reallocating its revenue stream
E) Decreasing revenue streams

Question

Quizplus · Accepted Answer

Discover is using a cost-cutting e-business strategy by directing customers to its website to pay their bills and answer their questions, reducing the need for costly customer service representatives and mail-based billing systems.

Christopher Notices That His Discover Card Statement Gives the Company's