If the value of a stock you bought on margin decreases to approximately 60 percent of its original price, you will receive a margin call from the brokerage firm.

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When the value of a stock bought on margin decreases to a certain point, usually about 30-40% of its original price, the brokerage firm will issue a margin call. This means that the investor must deposit additional funds into the account to bring it back up to the required level of equity. So, if the value of the stock decreases to approximately 60 percent of its original price, a margin call will be issued.

If the Value of a Stock You Bought on Margin