Scenario 7.1
Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Karla has asked several of her friends and family members where they have their cars repaired, since she has been experiencing a problem with her car starting when the weather is cold. Karla has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. However, one of her friends, Steve, had a very poor experience with Skola's. Once he complained to them, they fixed the situation and now he prefers their auto shop over others.
-Refer to Scenario 7.1. The type of problem solving that consumers use to select an auto repair shop would normally be

Question

Quizplus · Accepted Answer

The scenario describes Karla as using information from friends and family members to make a purchasing decision about an auto repair shop. This type of decision-making process is characteristic of limited problem solving, where consumers use a minimal amount of effort to gather information and make a decision.

Scenario 7.1 Use the Following to Answer the Questions