IKEA, a Swedish retailer of contemporary furniture, operates several stores in various Scandinavian countries, as well as in the United States and Canada. Which of the following describes IKEA's level of commitment to international marketing?

Question

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Direct ownership indicates a high level of commitment to international marketing, which involves establishing and managing operations in foreign markets with full control and responsibility. This is in contrast to other options such as licensing (allowing another company to use its brand and products), exporting (selling products to foreign markets from the domestic market), a trading company (handling import and export operations), or a joint venture (partnering with a foreign company to share resources and risks).

IKEA, a Swedish Retailer of Contemporary Furniture, Operates Several Stores