As Jessica enters Best Buy's car electronics department,she is asked by the salesperson if she has seen the new plug-in cell phones with TV display.She answers that she didn't know that this type of phone accessory for cars was available.Based on this information,she is now in what stage of the product adoption process for this item?

Question

Quizplus · Accepted Answer

Jessica is in the awareness stage because she was previously unaware of the product's existence and has only just been introduced to it by the salesperson.

As Jessica Enters Best Buy's Car Electronics Department,she Is Asked