When Saturn offers to let qualified buyers test drive the new Saturn SKY roadster,the dealer is trying to stimulate which stage of the product adoption process?

Question

Quizplus · Accepted Answer

By offering qualified buyers to test drive, the dealer is trying to stimulate the trial stage of the product adoption process, where potential customers try the product first-hand before making a purchase decision. This stage is crucial in converting interest and evaluation into adoption.

When Saturn Offers to Let Qualified Buyers Test Drive the New