A(n)____ is the development of a product that is closely related to one or more products in the existing product line but is designed specifically to meet somewhat different needs of customers.

Question

Quizplus · Accepted Answer

A line extension is the development of a product that is closely related to one or more products in the existing product line but is designed specifically to meet somewhat different needs of customers. Product modification refers to changing one or more of a product's characteristics, such as its quality, functionality, or aesthetics, without adding or removing any features. Quality modification refers to a change in a product's dependability or durability. Functional development refers to developing entirely new products that do not exist in the company's current product line. Aesthetic extension refers to adding a new and different look or feel to a product without changing its basic functionality or quality.

A(n)____ Is the Development of a Product That Is Closely