If the manufacturer of Cool Whip were to introduce an orange-flavored Cool Whip and still continue to produce all of its other Cool Whip products,this would be an example of

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This is an example of a line extension because the manufacturer is introducing a new flavor of an existing product line without completely creating a new product. A brand extension would involve introducing a completely new product under the company's brand name. Functional modification, quality modification, and new-to-the-world products all involve more significant changes or innovations to products.

If the Manufacturer of Cool Whip Were to Introduce an Orange-Flavored