Hair stylists find it challenging to market their service because the customer must be involved in production (i.e.,the haircut).This illustrates which of the following unique features of services?

Question

Quizplus · Accepted Answer

Inseparability is the unique feature of services that suggests the involvement of the customer in the production process. Hair stylists cannot market their services without the customer's active participation in the haircut, making it a challenging task. Inseparability also implies that the quality of the service is highly dependent on the interaction between the service provider and the customer.

Hair Stylists Find It Challenging to Market Their Service Because