The Wicks 'N Sticks candle and gift marketing organization has a(n)____ vertical marketing system arrangement with its franchised retail store operations.

Question

Quizplus · Accepted Answer

The franchised retail store operations indicate that there is a contractual agreement between Wicks 'N Sticks and its franchisees, making the correct answer choice D. In a contractual vertical marketing system arrangement, independent firms at different levels of the distribution chain agree to work together through a contractual agreement, such as a franchise agreement.

The Wicks 'N Sticks Candle and Gift Marketing Organization Has