If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well,the company is engaging in which of the following channel management practices?

Question

Quizplus · Accepted Answer

This situation describes a tying agreement, which involves requiring a customer to purchase one product in order to get access to another product. In this case, Procter & Gamble is requiring the intermediary to purchase their entire line of detergents in order to carry Tide. This is a form of vertical integration that allows P&G to increase sales of their other products by tying it to the sale of Tide.

If an Intermediary Wants to Carry Tide Detergent and Procter