Scenario 15.1
Use the following to answer the questions.
Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 15.1.Which of the following is most likely the primary factor Liz Claiborne,Inc.used when selecting the marketing channel for its Juicy Couture brand?

Question

Quizplus · Accepted Answer

The primary factor for selecting the marketing channel for Juicy Couture is likely the product attributes, as premium brands often require a more controlled and exclusive distribution channel to maintain their high-end image.

Scenario 15.1 Use the Following to Answer the Questions