Dawn is concerned that there are not enough avid quilters in Centerville to support her Quilts Unlimited store.Her business adviser suggests that she not limit her promotion to the Centerville population but also consider outshoppers.This approach is most likely to work if her store is located in a

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A regional shopping center attracts customers from a wide geographic area, making it more likely that Dawn will reach avid quilters who live outside of Centerville. Strip centers and community shopping centers tend to serve more local neighborhoods, while traditional business districts may not have the same level of foot traffic or regional draw. Free-standing locations can be hit or miss in terms of attracting customers, as they may be harder to find or less convenient to access.

Dawn Is Concerned That There Are Not Enough Avid Quilters