Scenario 16.2
Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 16.2.When Lands' End sells its products through a catalog or the Internet,it is most likely a(an)____,selling through ____.

Question

Quizplus · Accepted Answer

Lands' End sells its products directly to customers through catalogs and the Internet, which falls under the category of direct marketing. As per the given options, retailer with direct marketing is the closest match. Other options such as mass merchandiser or category killer do not fit because Lands' End caters to a specific customer group with a limited product line.

Scenario 16.2 Use the Following to Answer the Questions