Retro64 distributes free downloadable versions of its computer games for a short time.These efforts have a primary promotional objective of

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Retro64's distribution of free downloadable versions of its computer games is aimed at encouraging product trial among potential customers. The hope is that by trying out the game, users will enjoy playing it and become interested in purchasing the full version. The primary promotional objective, therefore, is to increase product trial and, in turn, boost sales.

Retro64 Distributes Free Downloadable Versions of Its Computer Games for a Short