Blockbuster offers its customers a Blockbuster Rewards Card that allows them to rent every sixth movie free and provides various discounts throughout the year.The primary promotional objective of programs such as this is

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The primary promotional objective of the Blockbuster Rewards Card is to retain existing customers. By offering rewards and discounts, Blockbuster is incentivizing current customers to continue renting movies from their brand and to not switch to a competitor. Additionally, by offering a free rental every sixth visit, Blockbuster is encouraging repeat business from their loyal customers.

Blockbuster Offers Its Customers a Blockbuster Rewards Card That Allows