A Spokesperson for Mott's Apple Juice Encourages Television Audiences to Use

A spokesperson for Mott's apple juice encourages television audiences to use its juice in the winter by serving it hot with a cinnamon stick. In this instance, Mott's is using promotion to

A) stimulate primary demand.
B) offset competitors' promotional efforts.
C) facilitate reseller support.
D) retain loyal customers.
E) reduce sales fluctuations.