Question 1

The process of putting one's thoughts (meaning) into signs (symbols) is called

Accepted Answer

The process of putting one's thoughts into signs or symbols is called the coding process. This is the first step in the communication process. It involves selecting a set of symbols or signs that will represent the message being communicated. The coded message is then transmitted to the receiver through a medium.

Question 2

OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?

Accepted Answer

The use of fax machines is the communication channel through which OES Office Systems is sending its advertising messages to its business customers.

Question 3

When a source converts meaning into a series of signs or symbols representing ideas or concept, the source is undergoing

Accepted Answer

The process of converting meaning into signs or symbols is called the coding process. This is where the source takes the message they want to communicate and translates it into a form that can be transmitted to the receiver.

Question 4

The individual or group that decodes a coded message is called a

Accepted Answer

The receiver is the individual or group that receives and decodes a message in the communication process.

Question 5

During a one-minute television ad for Nike, the National Weather Service interrupts to announce a flash flood warning for surrounding counties. Such an occurrence is an example of ____ in the communication process.

Accepted Answer

The interruption by the National Weather Service is considered as noise in the communication process, as it can disrupt the message being communicated by Nike.

Question 6

Radio and television signals as well as ink on the paper of a magazine or newspaper are all considered

Accepted Answer

Radio and television signals, as well as ink on paper, are all examples of communication channels. They are the means by which messages are transmitted from sender to receiver. Noise refers to any interference or disruption in the communication process, while communication resources and decoding sources are not common terms used to describe these examples.

Question 7

A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a

Accepted Answer

A source is a person or entity that sends a message with the intent of sharing a certain meaning with a receiver or audience. Communications channel refers to the means through which information is transmitted, relay channel is a type of communications channel, decoder refers to the receiver of a message, and sender refers to the entity that sends a message, which is too broad to capture the specific meaning-intent aspect of the question.

Question 8

The Barrister's Deli decides to run advertisements for its lunch specials on a local FM radio station. Marketing research later reveals that the restaurant's target market listens primarily to satellite radio stations. This promotion program suffered from an error in the selection of

Accepted Answer

The error in this promotion program lies in the communication channel, as the Barrister's Deli chose a local FM radio station to advertise its lunch specials even though its target market primarily listens to satellite radio stations. Choosing the wrong communication channel can result in a failure to reach the intended audience and wasted resources.

Question 9

In the Gillette advertisement that claims, "Gillette, the best a man can get," Gillette is the communication

Accepted Answer

In communication theory, the source initiates the message and is responsible for encoding it in a way that can be understood by the receiver. In this case, Gillette is the source of the message that "Gillette, the best a man can get."

Question 10

Which is the best example of noise that originates with the receiver in the communication process?

Accepted Answer

The answer of Which is the best example of noise...

Question 11

The message that a source originally encodes and the meaning a receiver ultimately decodes

Accepted Answer

The presence of noise, which can distort or disrupt the message as it travels through the communications channel, means that the meaning decoded by the receiver may not be identical to the message encoded by the source.

Question 12

A sharing of meaning defines

Accepted Answer

A sharing of meaning is the essence of communication, which involves exchanging information and ideas between individuals or groups. Promotion refers to the marketing and advertising of a product or service. Information refers to the data or knowledge about a particular subject. Noise and interference refer to any factors that may disrupt the communication process.

Question 13

Sonya is watching the six o'clock news as she prepares dinner. As commercial breaks come on, Sonya's dinner preparation would be considered

Accepted Answer

Noise refers to any disruptive or interfering factors that can affect the transmission or reception of a message. In this case, the commercial breaks, which disrupt Sonya's attention to the news and her dinner preparation, can be considered a form of noise.

Question 14

When encoding the message, the source should use signs that have

Accepted Answer

The source should use signs that have meanings that the target market will understand. This will ensure that the message is effectively communicated and understood by the intended audience. Using signs with new and exciting meanings, different meanings to different people, contemporary jargon, or broad interpretations may cause confusion and result in a failure to communicate the intended message effectively.

Question 15

The receiver's response to a message is ____ for the source.

Accepted Answer

The receiver's response to a message is known as feedback. Feedback is important for the source because it lets them know if the message was received and understood correctly. It can help the source improve their communication skills and tailor their message in the future.

Question 16

Communication can be viewed as a circular process because

Accepted Answer

Communication is a circular process because feedback allows the receiver to become the source of the message and the original source to become the receiver. This creates a circular flow of information and allows for effective communication.

Question 17

As Emily Jeffries prepares the script for a radio commercial for her boutique, she is engaging in the ____ stage of the communication process.

Accepted Answer

The encoding stage involves translating the message or idea into a form that can be understood by the intended audience, which is exactly what Emily Jeffries is doing as she prepares the script for the radio commercial.

Question 18

During the decoding process, the

Accepted Answer

During decoding, the receiver attempts to convert signs or symbols into concepts and ideas. The source has already converted the meaning into signs or symbols during the encoding process.

Question 19

Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy's. She reads the message and sees the pictures of the new salads. In this case, Sierra is the ____ and Wendy's is the ____ of this communication.

Accepted Answer

Sierra is receiving the message from the source, which is Wendy's promoting their new salads.

Question 20

The vehicle through which the coded message is transmitted from the source to the receiver is called a(n)

Accepted Answer

The communication channel refers to the physical or virtual pathway through which the coded message travels from the source to the receiver. The other options, such as encoder, decoder, and relay channel, refer to specific parts or processes within the communication system, but do not encompass the entire pathway of transmission.

Quiz 16: Integrated Marketing Communications