Troy Products Company advertises a specific product heavily,and Carbone Products Company wants to offset the effects of that advertising.In this case,Carbone would most likely employ ____ advertising.

Question

Quizplus · Accepted Answer

Competitive advertising is used to promote a product or service by directly comparing it to a competitor's product in order to persuade consumers to choose their product. In this case, Carbone Products Company wants to offset the effects of Troy Products Company's advertising, which implies a direct competition. Therefore, competitive advertising would be the best choice.

Troy Products Company Advertises a Specific Product Heavily,and Carbone Products