If Target were to base its advertising appropriation on the amount that WalMart spends,it would be using the ____ approach.

Name: If Target were to base its advertising appropriation on the amount that WalMart spends,it would be using the ____ approach.
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The competition-matching approach involves matching advertising expenditures to a key competitor, in this case, WalMart. Therefore, Target would base its advertising budget on the amount that WalMart spends.

If Target Were to Base Its Advertising Appropriation on the Amount