After developing the budget for advertising GEO automobiles,marketing managers at General Motors then determined what proportion of that budget would be spent on magazine,television,and radio advertisements based on the cost effectiveness of each.This subsequent allocation of the budget is known as a(n) ____ plan.
A) advertisement-allocation
B) media
C) arbitrary allocation
D) objective-and-task
E) percent-of-sales
Correct Answer:
Verified
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