As Will Marcum reads the copy for South Beach Hotel's upcoming magazine ad in Southern Living,he worries that no one will spend the time to read all the details of the facilities his resort has to offer.Wanting to have the greatest impact,Will focuses his creative efforts on the

Question

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Will focuses his efforts on the headline, which is the most eye-catching and attention-grabbing part of any advertisement. By creating a compelling headline, he is more likely to capture the reader's attention and persuade them to read on and learn about the hotel's facilities.

As Will Marcum Reads the Copy for South Beach Hotel's