____ is communication in news story form about an organization or its products that is transmitted through a mass medium at no charge.

Question

Quizplus · Accepted Answer

Publicity is communication in news story form that is transmitted through a mass medium at no charge. Advertising involves paid message placement, public relations works to manage the reputation and relationship of an organization with its stakeholders, sales promotion aims to incentivize sales, and personal selling involves face-to-face communication between a salesperson and a prospective customer.

____ Is Communication in News Story Form About an Organization