Kohl's, a department store featuring clothing and housewares, communicates in news story form about its organization and its efforts to support local children's hospitals. This information is transmitted through mass media at no charge and is therefore called

Question

Quizplus · Accepted Answer

The information being communicated is in the form of news stories and is being transmitted through mass media at no charge, which means that it is publicity. public relations would also be a valid answer as this effort is a part of Kohl's effort to establish good relationships with its customers and its local communities. However, the fact that the information is being communicated through news story form and through mass media specifically supports the answer of publicity.

Kohl's, a Department Store Featuring Clothing and Housewares, Communicates in News