The introduction of ATM machines by Citibank was a classic example of which strategy for competitive advantage?
A) cost leadership
B) innovation
C) differentiation
D) operational effectiveness
E) customer-orientation

Question

Quizplus · Accepted Answer

The introduction of ATM machines by Citibank was an innovation strategy as it introduced a new technology that allowed customers to access their money beyond traditional banking hours and increased convenience for customers.

The Introduction of ATM Machines by Citibank Was a Classic