Sentiment analysis can provide marketing managers with near-real-time insight into what consumers are thinking, so they can adjust their strategies and offers while it is still possible to influence the outcomes.

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Sentiment analysis analyzes and interprets people's feelings and attitudes towards a product, service, or brand. By providing quick insights into consumer sentiment, marketing managers can adjust their strategies and offers accordingly. Thus, sentiment analysis can offer near-real-time insight into what consumers are thinking, allowing marketing managers to influence the outcomes.

Sentiment Analysis Can Provide Marketing Managers with Near-Real-Time Insight into What