A company wants to use data from past promotional mailings to identify people who would likely respond favorably to future mailings. This company would most likely use ____________.
A)Structured Query Language
B)multidimensional data analysis
C)neural networks
D)expert systems
E)data mining

Question

Quizplus · Accepted Answer

The company's objective of identifying people who are likely to respond favorably to future mailings requires the use of data mining. Data mining involves the use of statistical and machine learning techniques to identify patterns and relationships within large datasets, which can be used to make predictions or inform business decisions. In this case, the company would analyze past promotional mailings data to identify characteristics or behaviors of customers who responded positively to the mailings and use these insights to develop targeted mailing lists for future promotions.

A Company Wants to Use Data from Past Promotional Mailings