Shelli runs a small boutique in Tel Aviv. She has built up a very nice client base and regularly sends her clients a newsletter. Clients fill out a form to join her mailing list. Shelli has a box on the form that the customer checks to indicate they have read her policies which are on the form. This check box is an example of ____________.

Question

Quizplus · Accepted Answer

The check box on the form that the customer checks to indicate that they have read Shelli's policies is an example of "opting-in." Opting-in refers to the process of explicitly giving consent for something, such as receiving a newsletter or marketing messages. The customer is actively indicating their agreement to receive the newsletter by checking the box, and this opt-in process is a way to ensure that the customer has given their consent and is aware of the policies before joining the mailing list.

Shelli Runs a Small Boutique in Tel Aviv