Ashleigh makes small wrist bag which holds a cell phone, a credit card (or two)and a key. She named her business SmallClutch. She has been doing well when she has set up at craft fairs and has just begun selling online to her target market. She decided to send an Email announcing the availability of her site to her friends and ask them to forward it to their friends. This is an example of ___________.
A)multichanneling.
B)spamming.
C)permission marketing.
D)viral marketing.

Question

Quizplus · Accepted Answer

This is an example of viral marketing, where Ashleigh is utilizing the power of social sharing to spread the word about her business and website to a wider audience. By encouraging her friends to forward the email to their friends, the message has the potential to go viral and reach a larger audience than if she had simply sent the email to her own contacts.

Ashleigh Makes Small Wrist Bag Which Holds a Cell Phone