Haya noticed that college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports themed ties as well as solid colored ties in her school colors. She can put an announcement on the school's monitors that would display in the dining halls and student union. Which of the following should Haya consider during her first month of operation?

Question

Quizplus · Accepted Answer

Haya should consider bundling during her first month of operation. This would involve offering discounts to customers who purchase multiple ties at once, which can help increase sales and encourage customers to buy more. This strategy is especially effective for a novelty item such as sports themed ties as customers may want to buy several at once, either for themselves or as gifts. A sales force automation system, customer interaction center, campaign management, and purchasing profiles are all more advanced strategies that may be useful later on but are not necessary during the first month of operation.

Haya Noticed That College Students Needed to Dress Up for Presentations