Haya noticed that college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports themed ties as well as solid colored ties in her school colors. The sports themed ties are a little more expensive than the solid colored ones. When someone comes in and seems to be leaning towards a solid colored tie, she makes sure explains the additional "jazz" that comes from wearing a sports themed tie.
This is called_________

Question

Quizplus · Accepted Answer

Upselling is the practice of encouraging customers to purchase a more expensive item or add-on to the item they are considering buying. In this scenario, Haya is trying to persuade customers to purchase the more expensive sports themed ties by explaining the added value they bring.

Haya Noticed That College Students Needed to Dress Up for Presentations