Haya noticed that college students needed to dress up for presentations, but they never seemed to have any ties, or at least not very nice ones. She decided to set up a tie store on her campus and offer sports-themed ties as well as solid colored ties in her school colors. She purchased ties that she thought would be good sellers. She can put an announcement on the school's monitors that would display in the dining halls and the student union.
Haya is using a pull model.

Question

Haya noticed that college students needed to dress up for presentations, but they never seemed to have any ties, or at least not very nice ones. She decided to set up a tie store on her campus and offer sports-themed ties as well as solid colored ties in her school colors. She purchased ties that she thought would be good sellers. She can put an announcement on the school's monitors that would display in the dining halls and the student union. 
Haya is using a pull model.

Quizplus · Accepted Answer

Haya is using a push model because she is proactively offering products she thinks will sell and promoting them through announcements, rather than responding to specific demand from students.

Haya Noticed That College Students Needed to Dress Up for Presentations