Gender schemata

Question

Gender schemata

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Gender schemata are mental frameworks that shape individuals' understanding of what it means to be male or female. They are not limited to behaviors, but also include expectations, attitudes, and beliefs. These schemata start to develop in early childhood and are influenced by social experiences, including cultural norms and media portrayals of gender. One key way in which gender schemata manifest is by influencing what individuals pay attention to and remember regarding gender. For example, someone with a strong masculine gender schema might be more likely to notice and remember instances of strong, assertive behavior in men, while overlooking or downplaying similar behavior in women.

Gender Schemata