Which of the following is considered a strategic advantage of the first-mover?
A)Technological literacy
B)Superior brand name
C)High market value
D)Guaranteed long-term success

Question

Quizplus · Accepted Answer

A superior brand name is considered a strategic advantage of the first-mover because being the first to introduce a product or service in the market helps in establishing a brand leadership position that can be difficult for competitors to overcome. The first-mover has a chance to create brand awareness and customer loyalty before competitors enter the market. Technological literacy, high market value, and guaranteed long-term success are not necessarily strategic advantages of the first-mover.

Which of the Following Is Considered a Strategic Advantage of the First-Mover